8, the instructions are 'Throw the pickle to speed up commercial.' The user, which is holding a one-handed controller with motion detection, swings his arm to simulate the act of throwing a pickle. Figure 8 describes a scenario in which a viewer could 'speed up' a commercial by 'throwing a pickle' into a burger: This, it bears highlighting, is not the only McDonald's-based interactive commercial technology described in the Sony patent. The rewards can be collected by the user in a variety of ways, such as receiving a coupon in the mail or via email, getting a text message in a mobile phone with the coupon, collecting points toward collecting in a web site, etc. In one embodiment, the user gets rewarded with some points or a coupon from the sponsor. What's the point? The patent provides one example of a motivation for both advertiser and viewer: The system then proceeds to skip the rest of the commercial, as shown on fourth capture, where the user goes back to watch the movie. On third capture, the user is saying 'McDonalds!' The client device includes a microphone that captures the user's words and voice recognition on the device determines that the user has responded. IC is interactive and instructions from the display ask the user to 'Say 'McDonalds' to end commercial.' On second capture, progress pointer shows that the movie has progressed to break for placing the IC. Progress pointer in progress bar shows that content display corresponds to a movie and that break is approaching. In first capture of the sequence, a user is watching movie. The interpretation of the comic matches the technical notes for this figure: The viral image comes from Figure 9 in this patent. More broadly, the patent - tracked down by TechRadar editor Lance Ulanoff - describes a 'system for converting television commercials into interactive networked video games.' The verbal commercial-ender is just one of several advertising solutions outlined in the patent. In short, the answer to both questions is yes. Snopes readers asked us if this was a genuine patent truly owned by Sony and if its purpose is accurately described in the viral tweet.

Yelling text to speech meme